What is the Content Marketing Institute?The Content Marketing Institute is the brainchild of Joe Pulizzi, an experienced entrepreneur, speaker and author on content marketing. Pulizzi’s mission is to convince the world of the benefits of content marketing, and to make your content marketing efforts (more) successful.
The Content Marketing Institute is more than just a websiteJust a few years after the inception of the Content Marketing Institute, Joe Pulizzi has turned his idea into a movement with:
- an inspiring website packed with free articles, research reports, webinars, whitepapers, ebooks and worldwide job openings related to content marketing
- Content Marketing World, a yearly conference on content marketing with workshops, plenary sessions and summits led by leading names and brands from the industry
- the Chief Content Officer (CCO) magazine, a free globally-distributed magazine aimed at keeping marketers updated with new tools, technologies, processes and success stories in the field of content marketing.
Where to start with the Content Marketing InstituteIf you feel overwhelmed by all the information on the website of The Content Marketing Institute, you can start here. Scroll down to “If you are new to the site” and follow the instructions. We particularly like the constant stream of fresh and inspiring articles on content marketing. These articles are written by a diverse team of content marketing experts. As a result of the diversity of the writers these articles cover the different areas of content marketing from very different angles. Highly recommended!
Ga aan de slag met content marketing
Heeft u vragen over content marketing en de voordelen van content marketing voor uw bedrijf? Contacteer ons voor meer informatie. Graag tot snel!