Think in solutions, not in products
Apple: practical solutions, brilliant marketingAt the turn of the century Apple found itself in a bad situation. The company responded with a solution to a problem many consumers were struggling with: convert music to MP3, organize it and put it on a portable device. Apple developed a solution consisting of software (iTunes) and a new portable music player (the iPod). The iPod was a worldwide success and started a new chapter in Apple’s life.
IKEA: brilliantly simpleIn the beginning of 2011 IKEA created an add that sparkled with simplicity. The advertisement showed a stool with the words: “From now on, no cupboard will be too high.” This is the perfect illustration of a company thinking in solutions, not products. Nobody is looking for a stool, but everybody wants to be able to get something from a cupboard. The stool from IKEA is still a great success.
Help your customers, sell your productsThe moral of the story? Help your customers, sell your products. Provide answers and solutions, and tell how your products and services can help. In this way, your products, services and marketing will meet the needs of your customers, which will make selling a logical and simple step. In my next article I will discuss the role and opportunities of social media and internet marketing in this ‘new’ way of thinking, and how you, as an entrepreneur, can take advantage of this. Questions, comments or suggestions? I look forward to reading your ideas through the comment form below.
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